Channel Distro Communication Standards

 

Channel Distribution: Adhering to communication standards, end-to-end

When a business model relies on authorized partners, such as partner channel fulfillment of bulky products, the role of the channel partner is an implicit agreement with the parent company. For example, the channel partner knows to have the bulky product staged as available for easy, quick, access during pick up and loading, for efficient delivery.

In such a scenario, there are several variables between the customer order and bulky product pickup and delivery. Variables invite variances to the equation. The entire process is theoretically framed by communications theory as the gating factor informing, mediating, successful end-to-end product experiences. Positive communications between the supply chain ensures employees who are on board. Negative communications between fulfillment team members, whether as microaggressions or macroaggressions, do not align with expected company professionalism outlined in policy. This notion is psychologically mediated by the Theory of Mind. Thus, at the end of the day, it’s pivotal to implement motivational strategies, such as with incentive programs, with employees and partners in the distribution channel. Company policy can set channel partner benefits to maintain parent company equity with all partners. Moreover, it informs standardization of company leadership and standard communication interchanges with business partners and channel solution providers. One is not always required to be a robot, but working from a script, helps eliminate any opportunities for variance.

Policies and procedures of such as partner who makes needed products available to consumers could also be transferable to healthcare products of marginalized populations. A company with a great reputation of helping resilience and sustainability, and supporting the ecology of our World, with informed distribution as during Covid, could be the yeoman or yeowoman making things scale to portability. It’s a market opportunity ripe for best-of-breed e-health types.  While keeping a watchful eye on communications and interchanges of a transformational business model, the sky or the moon used to be the limit! Onward!

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